Neuro Linguistic Brainwashing

Influ­ence. If we add in the lat­est approach­es and lessons from neu­ro­science, we can devel­op some very pow­er­ful approach­es to man­age our own mind and influ­ence oth­ers. This means that it’s pos­si­ble to lead some, but not all, people’s atten­tion and thought process­es. This is par­tic­u­lar­ly true if we appeal to their val­ues and use basic hyp­not­ic lan­guage.

This means that any­one who becomes good at these skills, has a respon­si­bil­i­ty to use them for their clients (and the world’s) good, and not their own self inter­est.

Luck­i­ly we’re bom­bard­ed with so many mes­sages these days, that it requires a lot of work to influ­ence a sec­tion or var­i­ous sec­tions of the pop­u­la­tion. How­ev­er as an exam­ple of influ­ence is shown in Scott Adam’s book Win Bigly, where he explain that Don­ald Trump (and, in my view, Boris John­son in the UK) are using basic hyp­not­ic prin­ci­ples to influ­ence the elec­torate.

This is not say­ing that they are good or bad lead­ers, how­ev­er, it is say­ing they are using spe­cif­ic tech­niques (which are not based on evi­dence or facts) to influ­ence their vot­ers.